Maruti Suzuki · Automotive · 2026

An always-on showroom receptionist for India's largest carmaker

Through the Maruti Suzuki Accelerator programme we built Maya, an inbound voice agent that sits on a dealership's number and picks up every call. She answers model and price questions, books the test drive, and carries the conversation over to WhatsApp.

Teams servedSales, Dealer network

ChannelVoice + WhatsApp

Languages9+ supported

My roleSolution design, demo, pitch

Keerthi presenting the proposed solution on stage at the Maruti Suzuki Accelerator — Presenting the proposed solution at the Maruti Suzuki Accelerator.

The problem

Enquiry calls to a dealership bunch up at the same hours, and a lot of them go unanswered. Test-drive requests get lost between a call and a follow-up. On-road price and finance questions wait for a sales executive to be free. Every missed call is a buyer who might walk into another brand's showroom instead.

What I did

Built the knowledge base the agent answers from: 11 models across the Arena and Nexa channels, variants, finance schemes, service types, and dealer data for six metros.
Wrote two personas on one platform. Arena is warm and casual. Nexa, the premium channel, is polished and more formal. Same tools, different voice.
Designed the guardrails. Competitor questions get acknowledged and redirected, never argued, and nothing is quoted that isn't in official data. A graceful hold covers the moment the agent is looking something up.
Designed the voice and WhatsApp hand-off with Meta. A customer can get the brochure on WhatsApp during the live call and pick the conversation up there later. First-party data goes straight into Maruti's CRM and lead management system.
Presented the POC and the live demo on stage at the Accelerator. Then wrote the follow-on plan for MSIL leadership and the dealer council: voice agents, chat agents, QA on every call and a live co-pilot for dealer staff, deployable as SaaS or on-premise.

How it works

Customer calls dealer›Maya picks up›Model, price, finance›Test drive booked›WhatsApp follow-up›CRM + LMS

Keerthi at the podium during the Maya voice demo at the Maruti Suzuki Accelerator — Maya in action: the live voice demo, switching languages mid-call and pulling data from official documents.

Scope

models in the knowledge base

metros of dealer data

languages supported

4,000+

dealers the platform is designed for

Maya went on to be showcased at MSDC Malaysia 2026, Maruti's dealer conference.

Stack

ConvoZen voice agentsWhatsApp Business (Meta)Tool callingKnowledge baseCRM and LMS integrationMulti-language voice

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